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Drive FMCG Innovation with Open Innovation Programs

From startup scouting to dynamic hackathons, we provide the tools to drive innovation and stay ahead.

Three products, one platform

How each Untap product fits FMCG

Hiring, open innovation and one-off competitions are usually run by different teams in the same organisation. Each product below solves one of those jobs — start where the need is sharpest and expand from there.

Untap Talent

Graduate marketing and supply-chain intakes

Manage sought-after graduate schemes with assessment centres and volume screening.

  • Assessment-centre scheduling and scoring
  • Volume screening for seasonal roles
  • Employer-brand pages per market
Explore Untap Talent for hiring
Untap Innovate

Product and packaging innovation with consumers and startups

Collect concepts from shoppers, R&D and suppliers, then filter them through a consistent stage gate.

  • Consumer co-creation calls at campaign scale
  • Packaging and sustainability challenges
  • Concept scoring linked to R&D pipeline stages
Explore Untap Innovate for open innovation
Untap Compete

Brand contests and consumer campaigns

Run high-volume public competitions without a bespoke build per campaign.

  • Recipe, design and user-generated content contests
  • Public voting with fraud protection
  • Campaign microsites in brand styling
Explore Untap Compete for one-off programs
01

Drive Growth with Incubator Programs

  • Establish incubator programs to support early-stage startups in the FMCG industry. Provide mentorship, resources, and funding to help startups grow and succeed.
  • Use Untap to manage the incubator programs, track startup progress, and foster a community of innovation.
02

Solve Industry Challenges with Open Innovation

  • Design and launch innovation challenges to crowdsource solutions from startups and entrepreneurs for specific problems or opportunities in the FMCG sector.
  • Untap enables you to define challenge criteria, manage submissions, and engage with a global community of problem-solvers.
03

Accelerate Product Development with Hackathons

  • Organize FMCG-focused hackathons to foster creativity and accelerate the development of innovative products. By bringing together developers, designers, and other tech enthusiasts, you can generate innovative solutions, prototype new products, and identify top talent.
  • Use Untap’s platform for end-to-end management of your hackathons, from participant registration to project submission and judging
04

Enhance Consumer Engagement with Co-Creation Platforms

  • Engage with consumers directly through co-creation platforms to develop new products and solutions. Gather valuable feedback and insights to ensure your products meet market needs and preferences.
  • Use Untap to collect consumer ideas, track contributions, and integrate insights into your product development process.

Featured program

UNBOX Innovation Challenge

UNBOX Innovation Challenge

P&G's UNBOX Innovation Challenge used Untap to find solutions for two challenges, shortlisting three startups for each.

Egypt | P&G

Capabilities behind every program here

Sector requirements usually break platforms at the edges — approvals, access control, audit trails, data handling and reporting. These jobs are part of the core platform, included on every plan.

100+

Organisations

400+

Programs launched

  • United Nations
  • Vodafone
  • Procter & Gamble
  • CIWEM
  • Oxfam
  • Accor
  • GIZ
G2 and Capterra review badges for Untap

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